Image printed using the offset process, which basically allows unlimited editions (caution: often wrongly referred to as offset lithography to mislead!) Sometimes numbered and signed for “refinement”, but such numbering and signatures are only of theoretical value. Thus, “art print”, “art poster”, “offset print” and the like are the correct terms for the technique. This process is of course also used for books, postcards, etc.
Technically speaking, offset printing has only the four basic colors (cyan, yellow, magenta, depth = black) and the dots lie next to each other in different intensities and result in the variety of color nuances in the eye through the mixture (cf. pointilism).
Special form: Special editions are printed works using the offset process that are accompanied by, for example, an etching, a lithograph or, in particularly bibliophile cases, an original. These special editions are usually cheaper than their individual components. (e.g: Book “Ein Florilegium” € 22,- plus etching € 230,-, as a special edition at € 220,-)
3.1 Poster
Paul Flora's clear lines and satirical motifs are shown to their best advantage in posters using offset printing. These prints make his works accessible to a wide audience, as they are both decorative and collectible. His birds and Venetian scenes unfold their full effect in large format. The precise printing captures the subtleties of his hatching perfectly, ideal for private or public spaces.
3.2 Books
“Flora books” offer a deep insight into his work. The offset print preserves the detail of his drawings, from delicate structures to large compositions. These works are timeless collector's items and offer a broad overview of his artistic diversity.
3.3 Art postcards
Postcards with Paul Flora's motifs are small works of art. The offset print captures the essence of his fine hatchings and humorous drawings. Ideal as a souvenir or collector's item, they preserve the artistic quality in a small space.
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